Thursday, January 14, 2010

So why do Sweatshops continue to exist?

The simple fact is that for big corporations, profit comes first. Sometimes clothing, shoes or other products can be produced most cheaply in a sweatshop in a Third World country, where there are lower (or no) health and safety standards, low minimum wages and restrictions on the workers' rights to free speech and association. This has been the case for decades in Indonesia, where Nike and other Western capitalists operate.

Nike employs around 120,000 Indonesian workers, and pays them about $2.50 a day. Indonesian unions and labour groups have estimated that $4.25 is a basic liveable wage in Indonesia, but Nike and other corporations continue to find it very profitable to sell shoes for $100 or even $200 when they were produced for five dollars.

Corporations choose carefully which Third World country they will invade — whoops, invest in — next. Repressive governments can be more profitable than democratic ones, because repressive governments and their militaries keep unions and radical workers in line.

But sometimes corporations want to produce “locally”. When companies want to proclaim that something is “Australian-made”, they have no qualms about setting up sweatshops or employing outworkers and paying the worker who make the product as little as 2% of what it is sold for.

The point is, wherever a sweatshop is in the world, it remains a sweatshop, and workers are exploited whatever their nationality, unions are sidelined or repressed whatever the country and it's up to us to support the struggles of the workers who are fighting for their rights.

The anti-corporate movement that has stretched from the “Battle of Seattle” to S11 to M1 has taken up the issues of sweatshop labour as part of its struggle for global justice. As long as it is profitable to exploit people in sweatshops, corporations will do it because under this system, profit always comes before people and the environment.

Brief overview of the Sweatshop...

When people think of sweatshops, the image that comes to mind are dark, cramped and dirty places out of a Dickens novel. Sweatshops aren't supposed to exist in this globalised world, and certainly not in “the lucky country”, where there's supposedly equality for all and you get a fair day's pay for a fair day's work.

The reality is that there are sweatshops operating in Australia, and hundreds of thousands of people are being forced to work in conditions that are not only illegal, but inhumane. Twelve-hour shifts, sexual harassment, wages of $1.70 an hour (there have been cases of workers in the US receiving 6 cents an hour!) and unhygienic working conditions are what a lot of outworkers face.

Sweatshops exist in a range of guises. Hundreds of dark and cramped single rooms where a single worker works for 15 hours a day do exist, but sweatshops can also involve dozens or even hundreds of workers. The conditions remain the same. Generally, a sweatshop can be distinguished by what the business does or doesn't do. If it doesn't comply with national minimum wages or it doesn't provide benefits like sick leave or maternity leave for its workers, but it does have compulsory overtime and uses child labour, you've found a sweatshop.

Thursday, January 7, 2010

Pamela for PETA!

Pamela Anderson is an active member of People for the Ethical Treatment of Animals (PETA). She has taken part in several campaigns for animal rights. When Pamela Anderson was in her early teens, she became aware of animal cruelty after she saw her father cleaning an animal he had hunted. From then on she had become a vegetarian and stood up for animal rights.

One of Pamela Anderson’s campaigns as a member of PETA has been against the use of fur. In 1999, Anderson received the first Linda McCartney Memorial award for animal rights protectors, in recognition of her campaign. In 2003, Anderson stripped down for PETA's "I'd Rather Go Naked Than Wear Fur" advertising campaign. On June 28, 2006, Anderson posed naked with other protesters on a window display of the Stella McCartney boutique in London. It was a PETA gala event before the PETA Humanitarian Awards. Anderson went inside the boutique and said she would take her clothes off if the event raised enough money for PETA. This was a success.

PETA is known for its outrageous videos and shocking ads, and they've recently released a new video with Pamela Andersen as an airport security where she violently strips down people from wearing animal products.


Faux Fur!


What is Faux Fur? It is also known as fake fur or fun fur. Faux fur material made of synthetic fibers designed to resemble fur, usually as a piece of clothing. Faux Fur has increased popularity because of its promotion for animal rights and animal welfare organizations which believe it is an animal friendly alternative to real fur.

Today, many love faux fur because it means no animal has been raised and killed for the purpose of fashion. While there are still many who love real furs, this number has steadily declined. Major designers, who once worked with real fur only, often are pressured by organizations like People for the Ethical Treatment of Animals (PETA), to switch to faux fur instead. Many have felt PETA has valid points or out of their own conviction feel that there’s no need to use animals to provide fur garments.

The best faux fur tends to be made of fine acrylic fibers. Acrylic can be dyed to represent the colors and patters of real animals. Faux fur can give a certain amount of warmth to a garment, but it will not be as warm as real fur.

However, there are few weather conditions that call for the wearing of real fur. Even in cold and snowy weather, faux fur jackets with appropriate padding and lining are likely to provide adequate warmth. The only areas on earth where fur might be more necessary are the extreme North, as in Alaska and Siberia, and the extreme South, as in the Antarctic continent. Even in these areas, new synthetic materials are often preferred to fur.

In some ways faux fur has been used for numerous years on quite recognizable objects. Most stuffed animals have faux fur, mostly acrylic. One exception in make is the very beautiful and expensive Steiff stuffed animals. Their fur is often made of a cotton/wool blends and they use few synthetic fabrics.

Faux fur is also a popular trim on shoes, women’s lingerie, decorative pillows, rugs, and as accents to clothing. The quality of faux far can vary. Some faux fur easily sheds. Look for faux fur that when stroked does not release a lot of its hairs. Also, some fashion trends have reflected making faux fur look quite fake. It may be dyed in very bright colors and have very long fibers or loops. This may be fun to wear or may also be worn as a statement that the fur is indeed “faux.”

Naomi Klein - No logo trailer

lifestyle - Just do it !


Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it". Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion.

What does Nike sell?

Before I answer this I’ll tell you what they don’t sell. They don’t sell sneakers, socks or sports apparel. If you said… “What? I’m wearing Nike sneakers now.” Give me a few sentences to explain.

Nike sells athletic ability and victory.

If you take notice to Nike commercials you will find that they don’t talk about how long the laces last, that manufacturing of the souls or the durability of the leather.

They emotionally connect the drive we were created with, deep inside to push past our limits to achieve something great. What you will see on Nike commercials is a group of kids in the streets playing ball with a stick for the love of the game, a basketball player in the eleventh hour hitting a three on the buzzer to win the championship or the look of determination on the early morning runner’s face as she blazes through her town.

The tangible product or service we all sell is the catalyst that addresses the deeper emotional need.

However is Nike selling their products in a reasonable price in the condition that is made in? I don't think so...

Most people in the world would choose Nike rather then a cheap brand because its known and trustworthy, but this doesn't automatically make the other brands bad and unreliable.

Never judge products by its brand !


STOP Cosmetic Testing on Animals!

STOP Cosmetic Testing on Animals!

Click HERE to sign the petition

There are many sites like Care2PetitionSite where the average person can go and create a free petition against the cause they choose.

Who are Australia's 'outworkers' ?

Most outworkers are first generation migrant women who have difficulty speaking English and don’t know about their working rights in Australia.

Vietnamese, Chinese, Khmer, Macedonian, Turkish and Arabic women are most likely to be outworkers. Sometimes other family members, such as children, help after school and on weekends so deadlines can be met.

In the past, the manufacturing industry employed a lot of children, usually between 13 and 16 years of age. However, in the 1950s the number of child factory workers fell because the school leaving age rose and parents could afford to keep their children in school longer. State laws today ensure that the health, safety and moral welfare of children at work are protected and that work does not adversely affect their education. However, these laws are difficult to enforce when children work in a home environment.


Here are a few stats to help put things into reality:
•47% of outworkers work more than 12 hours a day.
•73% of outworkers have one or more chronic injuries.
•75% of clothing companies have most of their clothes made by outworkers.

AUSTRALIAN sweatshops... in our own backyards...

When you go clothes shopping, do you think about who made the clothes? Or do you think only about the brand name?

In 1995 in Australia, there were 300 000 people making clothes for our major retailers, designers and suppliers of school uniforms. These poor people work for between $2 and $3 an hour. Their basic rights are being violated. They have no or minimal entitlements (holidays, sick leave etc), they work in conditions that risk their health and safety, and work long hours; up to 18 hours a day, seven days a week in order to meet unrealistic deadlines.

The majority of these exploited employees worked in metropolitan NSW and Victoria. They used to work in factories or shops where they were poorly paid and worked under adverse conditions. However, in recent times, with stricter controls on workers’ rights, sweatshops have started closing down. Instead, these employees work from home. They are called ‘outworkers’, also known as ‘homeworkers’.

The high price of Fashion:

Before we say anything, lets state the obvious - everyone needs clothes.
They shelter us from the elements; wind, water etc, and define our personal style.

However unfortunately, the shirt on your back or the dress your wearing may be more expensive than you thought! Both for the environment and for the workers that made it. In regards to the environment: the conventional way of growing cotton (the most common fabric material), relies on heavy inputs of insecticides, herbicides, and chemical fertilizers, many of which are known or probable carcinogens. Dyes used in clothing can contain toxic chemicals.

Most of the world's clothing is manufactured in sweatshops in poorer countries, where workers earn less than they need to live, face cramped or unsanitary conditions, and are often subjected to physical, sexual, and verbal abuse. First-hand accounts from factories producing for many designer companies report that people often work more than 100 hours a week, and unions are not permitted.

As global awareness of the real price of fashion grows, many consumers as well as some clothing manufacturers are leading the push for more eco- and worker-friendly apparel - how do our readers feel about this?

Personally, I think it's absoloutely horrible and inhumane.

Take some action for yourselves guys! Here are some simple things you can do:

- Avoid clothing brands that have been known to use sweatshops. For instance, Nike.

- Purchase at least some items from up-and-coming fair trade brands and makers of organic cotton and natural fiber clothing.

- Donate your old clothes to thrift shops (The Op shop or St. Vincents), or buy inexpensive “recycled” garments from these stores.

*Perhaps next time you shop for clothes, check labels before you buy. Educate yourself about how and where these items are manufactured. Buy fair trade and organic/natural fiber items, or shun larger shopping centers (ie. Westfields) altogether and take your next shopping trip to a thrift store.

Companies Are STILL Test Their Products on Animals!

Although animal testing of pharmaceuticals and certain chemicals is still mandated by law, the arguments against using animals in cosmetics testing are still valid when applied to the pharmaceutical and chemical industries. These industries are regulated by the Food and Drug Administration and the Environmental Protection Agency, respectively, and it is the responsibility of the companies that kill animals in order to bring their products to market to convince the regulatory agencies that there is a better way to determine product safety. PETA is actively working on this front by funding the development and validation of non-animal test methods and providing input through our involvement on government advisory committees at both the national and international levels. Companies often resist progress and, instead of using human-relevant non-animal tests, choose to use animal tests because their results can be manipulated. Let companies know how you feel about this.

Arm & Hammer (Church & Dwight), P.O. Box 1625, Horsham, PA www.armhammer.com

tBic Corporation, 1 Bic Way, Ste.1, Shelton, CT www.bicworld.com

Church & Dwight (Aim, Arm & Hammer, Arrid, Brillo, Close-up, Kaboom, Lady's Choice, Mentadent, Nair, Orange Glo International, Oxi Clean, Pearl Drops), P.O. Box 1625, Horsham, PA www.churchdwight.com

Clairol (Aussie, Daily Defense, Herbal Essences, Infusium 23, Procter & Gamble), 1 Blachley Rd., Stamford, CT www.clairol.com

Clorox (ArmorAll, Formula 409, Fresh Step, Glad, Liquid Plumber, Pine-Sol, Soft Scrub, S.O.S., Tilex), 1221 Broadway, Oakland, CA www.clorox.com

Dial Corporation (Dry Idea, Purex, Renuzit, Right Guard, Soft & Dri), 15101 N. Scottsdale Rd., Ste. 5028, Scottsdale, AZ www.dialcorp.com

Johnson & Johnson (Aveeno, Clean & Clear, Listerine, Lubriderm, Neutrogena, Rembrandt, ROC), 1 Johnson & Johnson Plz., New Brunswick, NJ www.jnj.com

L'Oréal (Biotherm, Cacharel, Garnier, Giorgio Armani, Helena Rubinstein, Lancôme, Matrix Essentials, Maybelline, Ralph Lauren Fragrances, Redken, Soft Sheen, Vichy), 575 Fifth Ave., New York, NY www.loreal.com

Max Factor (Procter & Gamble), 1 Procter & Gamble Plz., Cincinnati, OH www.maxfactor.com

Mead, 10 W. Second St., #1, Dayton, OH www.meadweb.com

Melaleuca, 3910 S. Yellowstone Hwy., Idaho Falls, ID www.melaleuca.com

New Dana Perfumes, 470 Oakhill Rd., Crestwood Industrial Park, Mountaintop, PA

Olay (Procter & Gamble), P.O. Box 599, Cincinnati, OH www.oilofolay.com

Pantene (Procter & Gamble), 1 Procter & Gamble Plz., Cincinnati, OH www.pantene.com

Physique (Procter & Gamble), 1 Procter & Gamble Plz., Cincinnati, OH www.physique.com

Ponds (Unilever), 800 Sylvan Ave., Englewood Cliffs, NJ www.ponds.com

Procter & Gamble Co. (Clairol, Crest, Gillette, Giorgio, Iams, Max Factor, Physique, Tide), 1

Procter & Gamble Plz., Cincinnati, OH www.pg.com

Reckitt Benckiser (Easy Off, Lysol, Mop & Glo, Old English, Resolve, Spray 'N Wash, Veet, Woolite), 399 Interpace Pkwy., Parsippany, NJ www.reckittbenckiser.com

Shiseido Cosmetics, 5-5, Ginza 7-chome, Chuo-k, Tokyo, 104-0061, Japan; www.shiseido.com

Schering-Plough (Bain de Soleil, Coppertone, Dr. Scholl's), 2000 Galloping Hill Rd., Kenilworth, NJ www.sch-plough.com

S.C. Johnson (Drano, Edge, Fantastik, Glade, OFF!, Oust, Pledge, Scrubbing Bubbles, Shout,
Skintimate, Windex, Ziploc), 1525 Howe St., Racine, WI www.scjohnson.com

Suave (Unilever), 800 Sylvan Ave., Englewood Cliffs, NJ 07632; www.suave.com

Unilever (Axe, Dove, Lever Bros., Suave, Sunsilk), 800 Sylvan Ave., Englewood Cliffs, NJ www.unilever.com

Vicks (Procter & Gamble), 1 Procter & Gamble Plz., Cincinnati, OH www.pg.com

The lifestyle Brand


A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.

Each individual has an identity based on their experiences and background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell product by convincing potential customers that this identity will be reinforced or supplemented if they publicly associate themselves with the brand.

Luxury-based lifestyle brands allow consumers to buy products that they associate with a better, more luxurious life. It appears that luxury lifestyle brands such as Gucci, Armani, and Louis Vuitton have allowed these companies to expand well beyond their original markets of fashion or handbags. For example , Armani Bar is opened in Hong Kong.

A prototypical lifestyle brand is Abercrombie & Fitch. A&F has created a lifestyle based on a preppy, young Ivy League lifestyle. Their retail outlets reflect this lifestyle through their luxurious store environment, admirable store associates (models), and their black and white photographs featuring young people living the Abercrombie lifestyle. In doing so, Abercrombie & Fitch has created an outlet for those who lead, or wish to lead this lifestyle.

One popular source for lifestyle brands is national identity. Victoria's Secret purposely evoked the English upper class in its initial branding efforts, while Louis Vuitton continues to draw on the opulent tradition of the French aristocracy.

Brands that "represent" specific stereotypic or lifestyle demographic focus on evoking emotional connections between a consumer and that consumer's desire to affiliate him or herself with the represented demographic.

Many companies have unsuccessfully attempted to turn their brands into lifestyle brands. Certain brands appear to lack the cachet or excitement to make the transition.

This is how you Brand Wash .

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.