

Pamela Anderson is an active member of People for the Ethical Treatment of Animals (PETA). She has taken part in several campaigns for animal rights. When Pamela Anderson was in her early teens, she became aware of animal cruelty after she saw her father cleaning an animal he had hunted. From then on she had become a vegetarian and stood up for animal rights.
One of Pamela Anderson’s campaigns as a member of PETA has been against the use of fur. In 1999, Anderson received the first Linda McCartney Memorial award for animal rights protectors, in recognition of her campaign. In 2003, Anderson stripped down for PETA's "I'd Rather Go Naked Than Wear Fur" advertising campaign. On June 28, 2006, Anderson posed naked with other protesters on a window display of the Stella McCartney boutique in London. It was a PETA gala event before the PETA Humanitarian Awards. Anderson went inside the boutique and said she would take her clothes off if the event raised enough money for PETA. This was a success.
PETA is known for its outrageous videos and shocking ads, and they've recently released a new video with Pamela Andersen as an airport security where she violently strips down people from wearing animal products.
What is Faux Fur? It is also known as fake fur or fun fur. Faux fur material made of synthetic fibers designed to resemble fur, usually as a piece of clothing. Faux Fur has increased popularity because of its promotion for animal rights and animal welfare organizations which believe it is an animal friendly alternative to real fur.
Today, many love faux fur because it means no animal has been raised and killed for the purpose of fashion. While there are still many who love real furs, this number has steadily declined. Major designers, who once worked with real fur only, often are pressured by organizations like People for the Ethical Treatment of Animals (PETA), to switch to faux fur instead. Many have felt PETA has valid points or out of their own conviction feel that there’s no need to use animals to provide fur garments.
The best faux fur tends to be made of fine acrylic fibers. Acrylic can be dyed to represent the colors and patters of real animals. Faux fur can give a certain amount of warmth to a garment, but it will not be as warm as real fur.
However, there are few weather conditions that call for the wearing of real fur. Even in cold and snowy weather, faux fur jackets with appropriate padding and lining are likely to provide adequate warmth. The only areas on earth where fur might be more necessary are the extreme North, as in Alaska and Siberia, and the extreme South, as in the Antarctic continent. Even in these areas, new synthetic materials are often preferred to fur.
In some ways faux fur has been used for numerous years on quite recognizable objects. Most stuffed animals have faux fur, mostly acrylic. One exception in make is the very beautiful and expensive Steiff stuffed animals. Their fur is often made of a cotton/wool blends and they use few synthetic fabrics.
Faux fur is also a popular trim on shoes, women’s lingerie, decorative pillows, rugs, and as accents to clothing. The quality of faux far can vary. Some faux fur easily sheds. Look for faux fur that when stroked does not release a lot of its hairs. Also, some fashion trends have reflected making faux fur look quite fake. It may be dyed in very bright colors and have very long fibers or loops. This may be fun to wear or may also be worn as a statement that the fur is indeed “faux.”
Nike sells athletic ability and victory.
If you take notice to Nike commercials you will find that they don’t talk about how long the laces last, that manufacturing of the souls or the durability of the leather.
They emotionally connect the drive we were created with, deep inside to push past our limits to achieve something great. What you will see on Nike commercials is a group of kids in the streets playing ball with a stick for the love of the game, a basketball player in the eleventh hour hitting a three on the buzzer to win the championship or the look of determination on the early morning runner’s face as she blazes through her town.
The tangible product or service we all sell is the catalyst that addresses the deeper emotional need.
However is Nike selling their products in a reasonable price in the condition that is made in? I don't think so...
Most people in the world would choose Nike rather then a cheap brand because its known and trustworthy, but this doesn't automatically make the other brands bad and unreliable.
Never judge products by its brand !
STOP Cosmetic Testing on Animals!
Click HERE to sign the petition
There are many sites like Care2PetitionSite where the average person can go and create a free petition against the cause they choose.
A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.
Each individual has an identity based on their experiences and background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell product by convincing potential customers that this identity will be reinforced or supplemented if they publicly associate themselves with the brand.
Luxury-based lifestyle brands allow consumers to buy products that they associate with a better, more luxurious life. It appears that luxury lifestyle brands such as Gucci, Armani, and Louis Vuitton have allowed these companies to expand well beyond their original markets of fashion or handbags. For example , Armani Bar is opened in Hong Kong.
A prototypical lifestyle brand is Abercrombie & Fitch. A&F has created a lifestyle based on a preppy, young Ivy League lifestyle. Their retail outlets reflect this lifestyle through their luxurious store environment, admirable store associates (models), and their black and white photographs featuring young people living the Abercrombie lifestyle. In doing so, Abercrombie & Fitch has created an outlet for those who lead, or wish to lead this lifestyle.
One popular source for lifestyle brands is national identity. Victoria's Secret purposely evoked the English upper class in its initial branding efforts, while Louis Vuitton continues to draw on the opulent tradition of the French aristocracy.
Brands that "represent" specific stereotypic or lifestyle demographic focus on evoking emotional connections between a consumer and that consumer's desire to affiliate him or herself with the represented demographic.
Many companies have unsuccessfully attempted to turn their brands into lifestyle brands. Certain brands appear to lack the cachet or excitement to make the transition.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.