Thursday, December 3, 2009

Are Brands bad for the society?


Do you buy brands? before you do please consider what they are doing to us.




Branding is a form of advertising that brainwashes the population into considering their brand over others. This post will argue that brands are phenomenally bad for the society and reasons why the society has more choice of their product rather then just for the brand.

There are many reason for anti-branding:
here are some points.

•They are selling lifestyles rather then the actual product.

•Branding make us feels bad about our products and ourselves to create the intention to make us purchase more product (Hamilton and Dennis 2005)

•Customers are being brainwash from the advertisement that influences us; therefore, with out the brand, customers see nothing for that price.

•Companies have used branding to persuade society that success and happiness can be found in a can of Coca Cola

•Brands are everywhere in the world, people buy brands to show off or simply for security.

•The marketing companies depend on consumers, whether or not they are manipulated by the advertisement As a result the consumer feels the need to purchase brands

•Branding changes our way of thinking making us feel deprived and how it persuade our human mind to purchase products

•Branding manipulates consumer’s obsessiveness.

•Companies sponsoring their idols to wear, used products. They using famous celebrity to advertise their products persuading fans to purchase the merchandise.

•Some individual expectation of a high quality product will automatically send message to the consumer that it will be a “better” product then no name brands due to its price.

•Marketers employ psychologist to help them advertise their product to the public so it is much more affected.

•Marketers also give marketing promises, to convince the public.

•Brands are seen as safe and reliable choice for consumers to buy the product.

•Purchasing brands are depended on the social level of the consumer

•It also depends on consumers that want to change their social status by purchasing brand names.

•The power of branding is to manipulate the public that positive emotion can be found through purchasing brands.

Therefore before you purchase anything expensive or any brands think about it take a sec.....

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