Coca-cola light fashion show

The Logo

The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885, using a distinctive cursive script. Robinson started in early Coca-Cola advertising to promote his coke by giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar sign.


The bottle design
The famous Coca-Cola bottle, called the "contour bottle" within the company, created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."

Advertising
Coca-Cola's advertising has significantly affected the world, how it created the image of Santa Claus as an old man in a red-and-white suit now this has become world known that Santa Claus wears red and white.. ? But before Santa Claus, Coca-Cola relied on images of smartly-dressed young women to sell its beverages. Now in the recent years coca cola has been using " Lifestyle" to sell their drink... for example this video

"The coke side of life"


This video is telling us if we drink Coke .... we become powerful,fearless and pretty much have anything we want, no one can stop us.



Another amazing video they created... this video is showing a whole new world of Coca Cola !!!

See what advertising is doing to us?? It works well but this is brain washing us !

AND MORE --->
Coca cola has become so famous that they decided to make their own Clothing, bags and accessories, they even have their own fashion show.
Coca cola formerly launched it's clothing line , creatively called "coca cola clothing, but according to the public their clothes we'rent too good. Coca cola probably wants to extend into clothing because their Beverage is already good enough and known to the world. they wanted to see if they can expand in other fields of marketing .


Coca Cola light which is diet coke organized a joint event with the offices of “the city of Milan” to raise money for the Abruzzo earthquake victims —a Coca Cola bottle fashion show.

8 famous Italian fashion designers “dressed” 4 Coca Cola light bottle each for a total of 32 unique designs — Alberta Ferretti, Anna Molinari per Blumarine, Veronica Etro, Silvia Venturini perFendi, Consuelo Castiglioni per Marni, Angela Missoni, Rossella Jardini per Moschino e Donatella Versace — each one showcased during the Coca Cola fashion show.

Each bottle is 1.4 meters tall and they were all sold at an auction after being used during the show. They are now on display all over the city.

400,000 “fashion Coca Cola light” bottles will be sold in bars all over the city during fashion week.

I wonder how much people would pay for donation but its a smart way to keep the brand relevant, present and in media press.