I'd Rather Go Naked

PETA launched its "Rather Go Naked Than Wear Fur" campaign with the help of the popular rock band, The Go Go's in 1991 to raise awareness about the millions of animals who are trapped, drowned, beaten, and electrocuted for their fur. Since then, thousands of compassionate people have bared their bodies for a variety of PETA campaigns to help animals in need.

The long-running campaigns "I'd Rather Go Naked Than Wear Fur," in which supermodels and celebrities appear nude to express their opposition to wearing fur. The organization is known for its unusual mix of celebrity supporters, such as Paul McCartney, Pamela Anderson, and Sarah Jessica Parker, combined with undercover investigations and aggressive media campaigns. Supermodels such as Christy Turlington, Eva Mendes and Naomi Campbell have posed nude on billboards with the slogan "I'd Rather Go Naked than Wear Fur" displayed across their chests.

Passionate supporter of PETA, supermodel and actress, Eva Mendes believes fashion should be fun, but there's nothing fun about the animal suffering caused by the fur industry. When Eva learned how cruel the fur industry is and that there are no laws to protect many of the animals who are raised or trapped for fur, she vowed never to wear fur again. To kill animals without damaging their fur, trappers usually strangle, beat, or stomp them to death, and some are even skinned alive or have their throats cut while they are still conscious. Eva says, "At a time when there is so much violence in the world, this is one type of violence that all of us can help stop, by being informed consumers." Eva Mendes strongly supports animal rights and refuses to wear fur.